Why Getting the Right Branding Can Make or Break Your Business

How’s your day going? If you’ve been out and about, there’s a good chance that you’ve visited a business or two, whether it was to buy a coffee or to book a flight. There’s also a good chance that you chose those particular businesses because you recognized their branding. When considering how to construct your brand identity, …

Data Analysis for Improved Marketing Performance

Marketing has always been about innovation. Today, many marketers are using data analysis to generate innovative marketing strategies and using visualization tools to depict the flow of campaign performance as well as customer experience. This article will show you how marketers are trending towards data analysis, which can provide useful insights regarding your target market’s …

Step into the Metaverse

It’s probably about time you caught up on the metaverse — it made headlines after the recent announcement from Mark Zuckerberg that he has rebranded Facebook. The social media mogul, and head of the platform now known as Meta, explained his idea to create a new version of the internet. The internet has transformed and …

Can Distributed Teams Improve Your Startups Scalability?

70% of employees no longer think it’s necessary to go back to the office to be able to conduct their work and 96% of professionals say they need flexible working arrangements. So, it’s no wonder distributed teams are on the rise for startups, but can they help your startup scale? Were you aware that distributed …

How Do I Rank Higher on Google?

You may be thinking that you’re doing everything you can to get traffic to your brand. You’re spending money on Google ads, social media ads, and writing content that you think is great. Your website or e-commerce store looks clean and appealing, but you’re still not getting the results you want. Your page is constantly …

End-to-end Agency Management: To Use One Core Tool or Integrate With Many?

If you had to choose only one benefit that you value most in a business management tool, which one would it be?  Would it be its number of different features, its user friendliness, its ability to easily integrate with other tools, customer support, or flexibility in pricing? It’s hard to choose just one benefit, isn’t …

Understanding Colour Psychology in Marketing and Branding

The psychology of color is highly significant when it comes to marketing and branding.  Colors influence how a consumer will view the personality and representation of the brand so it’s important to understand the colors that showcase your brand, to make sure you make the best first impression you can. At Bold x Collective, our …

How to Outsource Client Work in 3 Steps

Client work comes in waves. Sometimes you can’t seem to catch a new client even if your life depended on it, while at other times, you have so many new projects lined up that it seems impossible to complete all of them on time. This is where outsourcing can help. In this post, we’re going …

How Can Agencies Supercharge Profitability in 2022?

The end of the year is a natural point for a bit of introspection. As 2021 comes to a close, what are your recollections of the year? Has it been a bumper, non-stop roller coaster of new clients with different demands, and projects that stretched your team to the limit? Or perhaps you are just …

The Ultimate Rebranding Guide for Your Business

As businesses grow and expand over time, branding can become outdated and outmoded. Eventually, most businesses need to update their branding to be more modern, efficient, and relevant. A brand shows people who your company is, what it stands for, what it does, and how it does it, which is why it is vital to …

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